Samsung’s New Galaxy A Sequence Accounted for 56 P.c of Its Smartphone Gross sales in Q2: Counterpoint

Samsung’s new Galaxy A chain accounted for 56 % of its smartphone gross sales in the second one quarter (Q2) of 2019 and beginning with the Galaxy A10 in March 2019, the handset maker has launched a brand new type below the Galaxy A chain each and every month, says a brand new file.

Until 2019, Samsung had too many smartphone fashions within the mid-to-low tier worth bands and the difficult checklist of fashions incessantly left customers perplexed.

Then again, it fastened it in Q1 after it simplified and consolidated its lineup below the brand new Galaxy A chain, stated a file via Counterpoint Analysis.

“This new line of fashions included the former Galaxy A chain, the Galaxy J collection, Galaxy On collection and the Galaxy C collection. To additional distinguish it from the former Galaxy A chain, the brand new line up used a two-digit quantity within the nomenclature, as an example, the Galaxy A30 and the Galaxy A50,” Sujeong Lim, Researcher, Counterpoint Analysis, stated in a remark.

“However was once this lineup rejig a success? The solution is an awesome sure given the reaction that the brand new A chain has won from the marketplace since its release,” added Lim.

samsung galaxy a series q2 sales counterpoint samsung

New Samsung Galaxy A chain gross sales
Picture Credit score: Counterpoint Analysis

The worldwide smartphone marketplace worth tendencies during the last yr display that the top rate tier, above $400 (kind of Rs. 28,300) (wholesale worth), is stagnating whilst the low-end, under $150 (kind of Rs. 10,600), is lowering.

Enlargement may also be noticed within the mid-to-low tier worth bands, $150-$300 (kind of Rs. 10,600 to Rs. 21,300). This may also be attributed to the craze of recent customers coming from characteristic telephones to smartphones who prefer to trade-up, by which customers first use an entry-level smartphone for one-two years and briefly change it with a smartphone priced between $100-$120 (kind of Rs. 7,100 to Rs. 8,500).

Xiaomi’s rebound and good fortune (in 2019 and 2019) was once because of this development.

Samsung took percentage from Huawei’s sub emblem Honor within the wake of america commerce ban on Huawei, which affected its world smartphone gross sales.

Areas like Europe have been significantly affected. Honor merchandise, basically within the $180-$249 (kind of Rs. 12,800 to Rs. 17,700) worth band, accounted for a big portion of gross sales outdoor of China, dropped considerably and Samsung’s new A chain took benefit and boosted gross sales volumes.

“It was once imaginable as a result of Samsung had a product portfolio that intently matched the objective worth vary of Honor’s mid-to-low worth lineup. In some circumstances, the worth for cash proposition was once so prime that making the transfer was once relatively logical for the sensible consumer,” Lim famous.